When one starts their online business, generally speaking they cannot
afford to spend a lot of money on PPC campaigns or pay for Google
Sponsored Ads, especially when they don�t even know if their efforts
will bring guaranteed success. So how do people start a successful
campaign without and advertising budget to play with?
Well, you must�ve heard about Article Marketing. Most of us have heard
about it but just feel it takes too much time and effort to do it. There
must be an easier and quicker way to promote your business right?
Wrong! Article Marketing has become one of the most risk free, popular,
tried and tested online marketing strategies used to get more traffic
and publicity for your online business, leading to more sales.
There are no shortcuts to building a lucrative online business. So the
sooner you learn to accept that you will need to write your own articles
for your online business or alternatively pay someone to write them for
you, the better.
As they say; �the best things in life are generally free�. Well, it
applies to article writing so aptly. You don�t need to know HTML coding
or have any internet marketing experience or background to do it
successfully. It is a tried and tested online marketing strategy, there
is no escaping it.
You can reach global audiences, establish your business credibility,
brand yourself, enhance the presence and visibility of your website
online, sell any service or product you have, pre-sell your product,
gain resell value for your brand and get niche-based international
promotions for your business and products � and it can be done free
(assuming you are willing to put in the time and effort). I guess it all
boils down to, how badly do you want to make it online? How important
is the success of your business to you? Are you really serious about
gaining financial freedom online?
This article, and my personal website, is built around those who have a
burning desire to make money on the internet by getting their businesses
off the ground, leading to total online success, who need cheap, no
cost or low cost ways to do it. It is for those who have a realistic
understanding or acceptance that there is no quick get rich scheme or
program online that can make you rich over night. All businesses take
hours of sweat, tears and hard work to make them lucrative.
So how does one start? Here are some guidelines for you to help you in your Article Marketing efforts:
Your article should be theme based (based on the subject matter of your website, product or service).
It should be no less than 500 words.
Make sure your article has quality based content in it. Recycling
useless information is simply not going to work � period! You should
incorporate lots of useful tips and practical advice that the reader can
follow and substantiate what you are saying in your article.
Your article needs to be Search Engine friendly, ie. Search Engines will
need the right set of keywords throughout your article so that they can
easily index your articles on their search page. Think of the keywords
relevant to your website, product or service. Keywords are the words
that people are most likely to search for on Google, as well as keywords
that are popular with your audience.
Make sure you have an end objective or a call to action at the end of
your article, eg. For more tips and tricks delivered to your inbox every
week, join our Newsletter here.
Choose a captivating title for your article. This is one of the first
things your reader sees. Your title will determine whether your reader
will read your article or not. It either grabs their attention or not.
Ensure your title also contains the relevant keywords. The title on your
article actually determines its popularity or ranking online � so pay
serious attention to it. Sometimes it is easier to write your article
and then think of a fitting title for it. Keyword Research can go a long
way into helping you here.
Make sure your articles are unique and original. Don�t let your article
or title be something everyone has already read about on all the scores
of similar articles of recycled information available online. This will
reduce your credibility and you will not be able to track your article
online either.
Don�t use keywords in your title that have no relevance to your article
or subject at hand. We all live in a fast paced world where no one has
time to read stuff that is either obvious, redundant or unnecessary.
Don�t make the common mistake of putting your company�s name in the
title � this is way too old and redundant. Don�t populate this limited
space with unnecessary words like a company name. This title is to be
seen as a one-way ticket to getting indexed on search engines.
Since time is precious to your readers and they don�t have time to scan
your entire article to find out what is in it for them � try to put the
benefits for them in your title.
Once you have completed your article, you will be required to fill in an
Authors Biography. Sell yourself here. This needs to make a lasting
impressing on the minds of the readers and will also enhance your
credibility online. A Bio should highlight your skills, competencies,
achievements and give the readers a glimpse of your experience and
qualities. You really do need to make the most of this space too. Self
flattery won�t work either. People need facts only. If possible you
should make a note of key milestones with dates in order the impress
your readers, giving integrity to your work but be sure not to turn it
into a fact sheet without personality or flavor. You need to devote time
to creating your own impressive Author Biography.
Now you need to add the URL to your website, product, business or blog.
Professional authors no longer use their real website name in the anchor
text. They embed the link in a phrase that contains keywords. If you
want to use your real website name in the link, consider doing it in
conjunction with keywords, eg. �Website name � Your one stop book shop�,
or something to that effect.
This phrase should be relevant to the audience you wish to attract and
should contain keywords relevant to your site. This URL is the most
crucial part of the Author Biography, as this is what leads to better
click through rates to your website. The Bio should only really be one
or two sentences long, so only mention things there that make you an
authority on what you�ve written. These sentences must relate directly
to your topic. You need to convince the reader that by clicking on your
link, they will benefit somehow. You can even include a quote you like
or aspire to which will assist the readers to connect with you on a more
personal level. Selling is all about touching other people�s emotions
and connecting with them. Start your Bio in the first person to give
personal insight into your beliefs and values, shift a little later to
the third person to give a more neutral and unbiased perspective to your
authority on the subject matter.
Once you are finished, then submit your article to one or two article
directories ONLY and make sure you read the guidelines. This gives your
article exclusivity. If your article appears in Google with a page rank
based on your keywords you�ve written about, your site traffic will
suddenly increase and you will make sales. Now repeat the same exercise
at least once a week, preferably more and you�ll start to succeed with
your new business online. What did it cost? Well, if you did it
yourself, it cost nothing! So maybe it is true � �the best things in
life are free�
Remember, article writing is a tried and tested online marketing
strategy that will guarantee you free quality visitors to your website
that will enable your financial freedom online. Better articles equals
better PR (Page Rank), better PR equals better business. Invest time
into building up your new online business and you are sure to make money
online.
For more direction to build your lucrative online business and make a
success of it, visit all the many wonderful and best marketing resources
and articles on our website, which is filled with proven online
marketing strategies that have been tried and tested. Also, book mark it
for guidance and help as you build up your business online.
You too, can gain financial freedom online by starting your own
lucrative online business for financial freedom online through Article
writing.
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